目标市场细分的灰关联模式  

Grey relative model on objective market division

作　　者：陈震彬[1] 

机构地区：[1]武汉科技学院经济管理学院,湖北武汉430073

出　　处：《华东经济管理》2002年第4期121-122,131,共3页East China Economic Management

摘　　要：灰色关联度分析是灰色系统理论的一种理论方法。本文利用该法建立了消费者目标市场细分的灰关联模式 ,并结合一家企业实例进行了细分研究。该方法克服了传统目标市场细分中所面临的“取样”问题 ,细分结果科学性强 ,可信度高 ,为企业有针对性地制订和实施营销策略提供了重要依据 ,显示了灰色系统理论在营销领域广阔的应用前景。Grey relativity analysis is a theoretical method of grey system theory.In this paper,the author has made use of the method to establish the grey relative model on objective market division of consumers,and made division researches on a specific enterprise.The method overcomed the'sampling'problem in traditional objective market division.The division results are strong scientific and high confidential,and give important evidences for an enterprise to work out and carry out the marketing strategies pointly,and demonstrate the wide applied prospects of grey system theory in the marketing field.

关 键 词：灰色关联度 灰关联模式 市场细分 营销策略 企业 目标市场 

分 类 号：F713.50[经济管理—市场营销]