用汉字艺术解构现代标志设计  

Analyze Modern Logo Design with the Knowledge of Chinese Characters’Art

作　　者：王北海[1] 翁春萌[2] 

机构地区：[1]武汉工业学院 [2]武汉科技大学

出　　处：《艺术与设计（理论版）》2009年第11X期96-97,共2页Art and Design

摘　　要：标志作为一种迅猛发展的图形语言浸入人们生活的方方面面,标志和文字同出一源。用国人熟悉的汉字形态、汉字审美、汉字起源知识,可以有效分析解读现代标志,增强大众对标志的认知,为标志的诠释和设计提供全新的理念和方法。Logo,which is cognate with the characters,developed quickly to infiltrate into people’s daily life.With the knowledge of Chinese characters people are familiar with such as fonts,tastes and origin of words,Modern logo can be analyzed and appreciated easily,and designed in a new way with the same ideal as Hanzi’s generation.

关 键 词：标志设计 汉字 汉字审美 六书 

分 类 号：J524[艺术—艺术设计]