阅读推广对高校图书馆借阅量影响的实证分析  

An Empirical Analysis of the Effects of Reading Promotion Activities on Book Borrowing in Academic Libraries

作　　者：严慧英[1] 朱辉[1] 

机构地区：[1]浙江大学宁波理工学院图书馆,浙江宁波315100

出　　处：《图书馆研究与工作》2016年第2期40-44,共5页Library Science Research & Work

摘　　要：近年来,高校图书馆的纸质图书借阅量普遍呈下降趋势。流通数据分析结果表明,大学生纸质图书外借量下降的主要因素是生均借书量减少,而借阅人次下降的影响趋缓。开展阅读推广活动,对于提高纸质图书的外借量有显著作用。文章从阅读推广定位、图书宣传和组织、线上线下联动以及用户参与馆藏建设等方面提出了提高纸质图书利用率的对策措施。The circulation of paper books has been declined in academic libraries for years. The book circulation data analysis indicates that the decrease of the number of borrowed books per student is the main factor of the book circulation decline, while the decrease of the number of the students borrowing books has a minor impacton it. The reading promotion activities have positive impacts on the increase of the book circulation. Several measures have been put forward to increase book circulation, such as the reading promotion targeting, marketing,book displaying, online and offline interacting, patron-driven acquisitions and so on.

关 键 词：阅读推广 借阅量 实证分析 高校图书馆 

分 类 号：G258.6[文化科学—图书馆学]