Research on the Modern Precision E-commerce Marketing Model under the Big Data and Pattern Recognition Background  

作　　者：Junhua Wang 

机构地区：[1]Henan Institute of Economics and Trade,Zhengzhou,Henan Province,450018 China

出　　处：《International Journal of Technology Management》2016年第6期51-53,共3页国际技术管理

摘　　要：In this paper, we conduct research on the modern precision e-commerce marketing model under the big data and pattern recognition background. Large amount of consumption data provides the electricity enterprises grasp the user consumption pattern and the basis of the electric business enterprise through the use of big data can be personalized, accurate and intelligent advertising push service, service mode for the creation of more interesting and effective. Under this basis, electricity companies can also pass the assurance of pair of big data, looking for better increase user stickiness, development of new products and services, the ways and methods to reduce operational costs and accordingly, we propose the novel perspectives on the corresponding issues for the systematic level enhancement that provides the novel methodology of precision e-commerce marketing.

关 键 词：E-COMMERCE MARKETING BIG Data Pattern Recognition PRECISION BACKGROUND 

分 类 号：G3[文化科学]