特斯拉模式对我国新能源汽车发展的启示  

Revelation of Tesla Mode to Development of China,s New Energy Vehicles

作　　者：姚丽萍[1] 任雪明[1] Yao Liping;Ren Xueming(School of Economics and Management, Hubei University of Automotive Technology, Shiyan 442002, China)

机构地区：[1]湖北汽车工业学院经济管理学院,湖北十堰442002

出　　处：《湖北汽车工业学院学报》2016年第4期61-64,共4页Journal of Hubei University Of Automotive Technology

摘　　要：介绍了美国Tesla电动汽车创新的技术模式和营销模式,该模式为电动汽车市场化提供了成功的解决方案。通过研究特斯拉汽车经营模式,对比我国新能源汽车产业发展的现状,提出我国新能源汽车的发展对策。The innovative technology mode and marketing mode of Tesla electric motors in the United States were introduced, which provided a successful solution for the marketization of electric vehicles.Through studying Tesla business mode, compared with the status quo of China,s new energy vehicle industry development, and then the development strategy of China,s new energy vehicles were put forward.

关 键 词：特斯拉汽车 商业模式 新能源汽车 

分 类 号：F270[经济管理—企业管理]