浅析大学文化纪念品开发现状及作用  

Analysis of the Status and Function of University Cultural Souvenir Development

作　　者：文艺[1] WEN Yi(School of Design and Rrt,University of South China,Hengyang,Hunan 421001,China)

机构地区：[1]南华大学设计艺术学院,湖南衡阳421001

出　　处：《教育教学论坛》2017年第5期76-77,共2页Education And Teaching Forum

摘　　要：大学在市场经济的大环境下必须要有品牌发展与管理意识。校园文化纪念品是彰显校园精神与活力的良好载体。国内外许多高校在校园文化纪念品的相关产业开发上总结了成功的经验与推广模式,值得现在的我们思考与学习。University in the environment of market economy must have consciousness of brand development and management. Campus cultural souvenirs is to highlight the good carrier of the spirit and vitality of the campus. Many colleges and universities at home and abroad on the campus cultural souvenirs related industrial development summed up the successful experience and promotion mode,it is worth now our thinking and learning.

关 键 词：大学文化 纪念品 现状 

分 类 号：G642.0[文化科学—高等教育学]