大数据背景下高校舆情监测应对策略微探  

A Discussion on the Countermeasures of University Public Opinion Monitoring under the Background of Big Data

作　　者：纪谦玉[1] JI Qian-yu(Social Science Department of Shanghai University, Baoshan, 200444, China)

机构地区：[1]上海大学社会科学学部

出　　处：《浙江工贸职业技术学院学报》2017年第1期81-84,共4页Journal of Zhejiang Industry & Trade Vocational College

基　　金：上海大学2016年宣传思想研究课题"大数据视域下高校大学生舆情监测和预警机制研究"(宣传思想工作实践课题:序号2)

摘　　要：在当今信息技术急速发展的大数据时代,舆情监测在高校管理中发挥着越来越重要的作用。高校应在大数据技术支撑保障下,加强对学校突发事件、社会热点问题、西方社会思潮的舆情监测,创新舆情监测方式,树立大数据舆情监测思维意识,组建专业大数据舆情监测队伍,成立学校舆情监测数据库,做好大数据背景下的舆情监测工作,维护学校的稳定发展,促进大学生的健康成长。In today's era of rapid development of information technology, public opinion monitoring plays an increasingly important role in the management of colleges and universities. Supported by the big data technology, the university should, strengthen public opinion monitoring of school emergencies, social issues and western social thought, innovate public opinion monitoring approaches,establish a large data public opinion monitoring thinking consciousness, form a professional large data public opinion monitoring team, establish the school's public opinion monitoring database, which promotes good public opinion monitoring work under the background of big data maintain the stable development of the school, and finally promote the healthy growth of College students.

关 键 词：大数据 舆情监测 策略 

分 类 号：G647[文化科学—高等教育学]