河北省青少年游泳项目赛事的商业开发研究  

A Study on the Commercial Development of the Youth Swimming Events in Hebei Province

作　　者：田佳兴[1] 张昕[1] TIAN Jia-xing(College of Physical Education,Dalian University,Dalian,Liaoning 116622,China)

机构地区：[1]大连大学体育学院,辽宁大连116622

出　　处：《教育教学论坛》2017年第17期67-68,共2页Education And Teaching Forum

摘　　要：本文以体育学、管理学、市场营销学等理论为基础,采用文献资料法、专家访谈等研究方法,结合河北省青少年体育赛事的基本现状,从赛事冠名权、赞助广告、赛事票务、特许供应商、后勤、媒体等方面对河北省青少年游泳赛事蕴含的商业因素进行深入分析,找出制约河北省青少年体育赛事商业开发的主要因素,提出对培育与开发河北省青少年体育竞赛市场的对策,为河北省体育主管部门更好地开展青少年游泳运动提供参考。In this paper,sports science,management science,marketing theory,using the method of literature,expert interviews and other research methods,combined with the basic situation of the youth sports event in Hebei Province,from the events of the naming rights,sponsorship advertising,event ticketing,franchise supplier,logistics,media and other aspects of the in-depth analysis of the commercial factors Hebei Province youth swimming competition it,find out the main factors restricting Hebei Province youth sports business development,puts forward some countermeasures to develop the sports competition market in Hebei Province,to provide the reference for the Hebei province sports departments to better carry out youth swimming.

关 键 词：赛事开发 游泳 青少年 河北省 

分 类 号：F127[经济管理—世界经济]