A Cross-cultural Analysis of Starbucks in America and Hong Kong  

作　　者：李丽枚 

机构地区：[1]广州商学院

出　　处：《校园英语》2017年第13期223-224,共2页English On Campus

摘　　要：Starbucks coffee is widely spread worldwide. From the perspective of Hall’s High context and Low context culture and the perspective of Globalization and Glocalization, American Starbucks and Hong Kong Starbucks will be compared and thereasons of how Starbucks can also be successful in Hong Kong will be analyzed. After analysis, it can be concluded that there is no clear-cut in English-speaking culture.Starbucks coffee is widely spread worldwide. From the perspective of Hall’s High context and Low context culture and the perspective of Globalization and Glocalization, American Starbucks and Hong Kong Starbucks will be compared and the reasons of how Starbucks can also be successful in Hong Kong will be analyzed. After analysis, it can be concluded that there is no clear-cut in English-speaking culture.

关 键 词：High CONTEXT Low CONTEXT GLOBALIZATION GLOCALIZATION 

分 类 号：G632[文化科学—教育学]