Application of Ambiguity in English Commercial Advertisements  

作　　者：刘婉蓉[1] 王蕾[1] 

机构地区：[1]西北大学现代学院

出　　处：《校园英语》2017年第14期176-177,共2页English On Campus

摘　　要：歧义于语言已是屡见不鲜，许多语言学家从古希腊时期就开始关注歧义。本文首要目的是通过对歧义产生的原因及其在商业广告中的应用的探索进而能够全面了解歧义。将歧义这一现象论述完整是一件不容易的事，本文尝试着找寻歧义在语言各方面的产生的原因以便我们能够真正理解其中含义。Ambiguity is often seen as a common phenomenonin language.Many linguists laid more emphasis on ambiguityfrom the ancient Greece.The chief aim of this paper is tomaster a comprehensive understanding of ambiguity in order toobtain a deep insight of ambiguity by exploring the causes ofEnglish ambiguity and application of ambiguity in commercialadvertising.It must have difficulties in covering all the fieldsof ambiguity.This paper will endeavor to find the causes ofambiguity in every role of languages so as to really understandambiguity in English.

关 键 词：歧义 商业广告 关联理论 

分 类 号：G46[文化科学—教育学]