C2C模式下海鲜产品的网络营销策略分析  

Analysis of Network Marketing Strategy of Seafood Products in C2C Mode

作　　者：郭玉侠[1] 邓琪[1] 张亚杰[1,2] GUO Yuxia;Deng Qi;ZHANG Yajie(Suzhou University, Suzhou 234000;Research Center of Small and Medium Sized Enterprises and Characteristic Industries in Northern Anhui, Suzhou 234000)

机构地区：[1]宿州学院,宿州234000 [2]皖北中小企业与特色产业发展研究中心,宿州234000

出　　处：《吉林农业科技学院学报》2017年第2期23-25,52,共4页Journal of Jilin Agricultural Science and Technology University

基　　金：宿州学院校级项目:创业导师制对应用型本科高校创新创业教育的影响(szxy2016jy28);皖北地区特色农产品供应链关系稳定性研究(2016ykf18);皖北中小企业电子商务协同发展路径研究(2016ykf17)

摘　　要：随着互联网技术的普及和广泛运用,以及人们工作、生活方面的影响,很多消费者开始选择在网络上购物,文章根据现有的海鲜类产品网络营销分析的研究成果,结合当前电子商务发展的形式,分析海鲜产品在C2C模式下的网络营销手段,并指出其网络销售中存在的问题,最后给出一些针对C2C模式下的海鲜类产品的卖家的改进措施,以提高其自身的核心竞争力。With the popularity and widely used of Internet technology,and the effects of people’s workand life,many consumers choose to shopping on the Internet.According to the research results of the existingnetwork marketing seafood products,combined with the current development of electronic commerce,analysisof seafood products in the C2C mode of network marketing,and points out that there is the sales network in question,and finally gives some improvement measures for the C2C mode of seafood products sellers,to enhance thecore competitiveness of its own.

关 键 词：C2C模式 海鲜产品 网络营销 

分 类 号：F323.7[经济管理—产业经济] F724.6