Comparative stylistic analysis of Commercial advertising and charitable advertising  

作　　者：Xie Ke Xie Ke(English major, school of foreign languages and literature, Wuhan University)

机构地区：[1]school of foreign languages and literature, Wuhan University

出　　处：《校园英语》2017年第24期214-214,共1页English On Campus

摘　　要：Introduction Advertising is something that we are all exposed to everyday.It has penetrated every corner of society. We are confronted with advertisements all the time. However, the variable advertisements are different actually. People may focus more on the artful words, colorful pictures and attractive voices filling in these advertisements, which you can see, hear and feel directly, but technically, there are distinctive types of advertising. According to the target audience and the ultimate purpose, advertisements can be classified as two main kinds: commercial advertisements and charitable advertisements.The sample ads that the author selected to investigate are a charitable television ad about saving wild rhinoceros and a commercial ad of GREE. The advertiser invites three celebrated people Yao Ming, Prince Harry and David Beckham as the spokesmen for the first ad, and Jackie Chan is the spokesman for GREE.

关 键 词：COMPARATIVE COMMERCIAL ADVERTISING 

分 类 号：G42[文化科学—课程与教学论]