The Analysis of Substitution and Ellipsis in English Advertisement  

作　　者：刘红[1] 

机构地区：[1]河北科技大学外国语学院

出　　处：《校园英语》2017年第16期225-225,共1页English On Campus

摘　　要：English advertisement which can be traced back to the medieval times has played a very important role in human society to help companies and organizations to promote their products or services, so, to make an advertisement coherent, more attractive and easy to understand is necessary. The use of substitution and ellipsis in English advertisement solves the problem effectively.English advertisement which can be traced back to the medieval times has played a very important role in human society to help companies and organizations to promote their products or services, so, to make an advertisement coherent,more attractive and easy to understand is necessary. The use of substitution and ellipsis in English advertisement solves the problem effectively.

关 键 词：ENGLISH ADVERTISEMENT COHERENCE SUBSTITUTION and ELLIPSIS 

分 类 号：N45[自然科学总论]