In this paper we study optimal advertising problems that model the introduction of a new product into the market in the presence of carryover effects of the advertisement and with memory effects in the level of goodwi...
Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The adverti...
This paper answers how multiple satellites are seen from the ground. This question is inspired by space-advertising, a public exhibition in the night sky using a dot matrix of satellites that are bright enough to be s...
This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different...
My Little Dog Can't Read.Mrs.Brown lost her dog.She was very worried and told her friend about it.Mrs.Brown:"Oh,my dear,I have lost my precious itte dog!What can I do now?"Mrs.Smith:"You can put an advertisement(启事)...
supported by the National Natural Science Foundation of China under Grant No.72125002.
As an important element of the airport ecosystem,airport billboards are playing a crucial role in publicizing the city image and facilitating humanistic airport construction.At the same time,airport billboards have gr...
Product Development at Smartfood is considering adding a new low-carbohydrate food product labeled K-Pack to their product line.Hence,the company needs to estimate the product’s profit potential and choose the best m...
Advertising translation as a type of intercultural communication and a result of international commercial communication increasingly draws the translators’attention and develops as a subject of study.To preserve the ...
This research project was supported by the Ministry of Culture,Sports,and Tourism(MCST)and the Korea Copyright Commission in 2021(2019-PF-9500).
In the contemporary world, digital content that is subject to copyright is facing significant challenges against the act of copyright infringement.Billions of dollars are lost annually because of this illegal act. The...
Radio is know-how that comes with low manufacturing costs, and low infrastructure costs and its marginal cost of distribution is very low which is close to zero. This study was conducted to examine the rate at which r...