The Advertisement Translation Based on the Prototype Theory  

作　　者：XUE Hai-bin 

机构地区：[1]University of Shanghai for Science and Technology,Shanghai,China

出　　处：《Sino-US English Teaching》2024年第3期132-137,共6页中美英语教学（英文版）

摘　　要：Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.

关 键 词：the Prototype Theory ADVERTISEMENT the informative function the expressive function the vocative function 

分 类 号：H31[语言文字—英语]