To Explore the China and American Cultural Difference through the Originality of TV commercials  

作　　者：Xu Duo 

机构地区：[1]HeNan Normal University

出　　处：《校园英语》2017年第20期225-225,共1页English On Campus

摘　　要：With the development of international economic exchanges, advertising has come into every field of our lives. TV commercials, as a new cultural formation, have already become an important part of our daily life. This paper aims to analyze the different culture between China and America by comparing Chinese advertising creativity. As a special carrier of culture,the creativity of TV commercials was closely related to values orientation and mode of thinking and cultural traditions. We will investigate culture differences from these perspectives to understand cultural diversity better and promote International cooperation.With the development of international economic exchanges,advertising has come into every field of our lives.TV commercials,as a new cultural formation,have already become an important part of our daily life.This paper aims to analyze the different culture between China and America by comparing Chinese advertising creativity.As a special carrier of culture,the creativity of TV commercials was closely related to values orientation and mode of thinking and cultural traditions.We will investigate culture differences from these perspectives to understand cultural diversity better and promote International cooperation.

关 键 词：ADVERTISING CREATIVITY culture difference comparative ADVERTISING 

分 类 号：G633.41[文化科学—教育学]