媒介行动与乡村可能——微博实验的再思考  

Media Actions and the Rural Possibility

作　　者：李刚存[1] LI Gang-cun(Humanity School of Honghe University,Mengzi 661100, China)

机构地区：[1]红河学院,云南蒙自661199

出　　处：《红河学院学报》2017年第4期75-77,87,共4页Journal of Honghe University

基　　金：云南省哲学社会科学规划青年项目:互联网思维下的反贫困传播研究(QN2015006)

摘　　要：在新的媒介环境下,乡村的主体性呈现越发依赖于村民的发声和自我言说。面对新媒介的新变化,乡村传播研究需要在新的媒介观下重新审视以往乡村及学界的媒介行动。文章在当前的媒介环境下,重新回顾了多年前的微博实验,并对乡村传播研究的新范式及新观念进行了讨论。新媒介在乡村中的意义,应在具体文化语境与发展空间中观察,只有考察媒介可能联结的行动,才能预测乡村发展的可能。Under the new media environment,the subjectivity of the countryside increasingly dependents on the voice and selfexpression of the villagers.Facing the new changes of the new media,the study of rural communication needs to reexamine the media action of the countryside and academic circles in the past from the new media perspective.Under the current media environment,this paper reviews the micro-blog experiment many years ago,and discusses the new paradigm and concepts of rural communication research.The significance of the new media in the countryside should be observed in the specific cultural context and development space.The possibility of rural development can be predicted only by investigating the possible actions of the media.

关 键 词：媒介行动 乡村传播 媒介观 

分 类 号：G206[文化科学—传播学]