房地产定价影响因素研究——以东莞市临深片区为例  

A Research on Influence Factors of Real Estate Pricing——an example from areas of Dongguan near Shenzhen

作　　者：赵霞[1] 徐静静[1] 蒙永亨[1] Zhao Xia;Xu Jingjing;Meng Yongheng

机构地区：[1]桂林理工大学管理学院,广西桂林541004

出　　处：《中国房地产》2017年第9期40-45,共6页China Real Estate

摘　　要：论文基于Hedonic定价模型,采用SPSS分析软件,分析了东莞临深片区商品住宅价格的关键影响因素,得出了东莞市临深区住宅定价方程。再以东莞市中惠嶺秀住宅区项目为例,对方程进行了检测验证,发现基于特征价格模型得出的价格与实际售价相比差别不大,模型具有一定的应用价值,模型对该片区其他项目今后的销售定价具有参考意义。This paper analyzes the key influencing factors of commodity housing price based onHedonic pricing model and SPSS software,and makes the pricing equation of residences in Dongguannear Shenzhen.The checking and verification of this pricing model data from Zhong-hui-ling-xiuresidential project of Dongguan city finds that the calculated price is similar to the actual price.Therefore,the pricing model has certain application value to the sales pricing of other projects inthis area as a reference.

关 键 词：HEDONIC模型 商品住宅定价 顾客价值理论 

分 类 号：F299.23[经济管理—国民经济]