中国书法与现代字标设计  

CHINESE CALLIGRAPHY AND MODERN STANDARD DESIGN

作　　者：赵红 

机构地区：[1]北京市西城经济科学大学

出　　处：《设计》2017年第17期140-141,共2页Design

摘　　要：文章通过介绍中国独特的书法艺术,书法的基本笔画、字体形式,中国书法的美学特征:笔力之美、构筑之美、章法之美,以及书法反映的中国传统文化心灵:简约为美、气韵为美、中和为美,来启发现代字标设计。希望借鉴书法艺术丰沛的文化资产,熔铸传统,结合现代设计的观念和手法,创造出体现时代气息和传统风格的字标设计,以传统书法艺术的生命来获得滋润而更富生机,绽放出时代的光辉。Through the introduction of China's unique calligraphy art,the basicstyle of calligraphy,the form of font,the aesthetic features of Chinese calligraphy:thebeauty of pen,the beauty of architecture,the beauty of chapter,and the traditionalChinese culture of reflection:simple beauty,And for the United States,to inspiremodern standard design.Hoping to learn from the calligraphy art rich cultural assets,casting tradition,combined with modern design concepts and techniques to createa reflection of the times and the traditional style of the word design,to the traditionalcalligraphy art life to get moisture and more vitality,The brilliance.

关 键 词：书法艺术 书法的美学特征 现代字标设计 借鉴 

分 类 号：J292.1[艺术—美术]