企鹅兰登出版公司发展战略及启示  

Strategy and Enlightenment of Penguin Langdon Publishing Company Development

作　　者：李剑欣[1] 李鑫[2] Li Jianxin;Li Xin(Humanities College,Hebei University of Economics and Business,Shijiazhuang 050061,China;School of Information Management,Wuhan University,Wuhan 430072,China)

机构地区：[1]河北经贸大学人文学院,河北石家庄050061 [2]武汉大学信息管理学院,湖北武汉430072

出　　处：《河北经贸大学学报（综合版）》2017年第3期58-62,共5页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：数字技术改变了信息传播方式,使出版企业需要调整发展战略以迅速适应出版环境的变化。但是究竟如何适应新市场、做好新角色仍是每个出版企业如今面临的重大难题,其中尤以大众出版企业最为突出。作为大众出版领域的佼佼者,企鹅兰登公司通过战略转型之后获得了长足的发展,通过分析该公司的发展模式,可对我国大众出版企业的发展方向提供思路。Digital technology changed the way of information dissemination,the publishing enterprises need to adjust the development strategy in order to quickly adapt to the change of the environment.But how to adapt to the new market,completes the new role is a major problem faced by each published enterprise,especially the public publishing enterprises.As a leader in the field of public publishing,Penguin Langdon obtained great development through strategic transformation,through analyzing the development model of the company,it can provide ideas for the development direction of our public publishing enterprises.

关 键 词：数字技术 出版 企鹅兰登 多元化 战略分析 品牌文化 

分 类 号：G232[文化科学]