浅谈案例教学在《营销技巧应用》课程中的应用  

Application of Case Study in the Course of Marketing Skill Application

作　　者：李娟[1] LI Juan(Sichuan Vocational College of Information Technology,Guangyuan,Sichuan 628000,China)

机构地区：[1]四川信息职业技术学院,四川广元628000

出　　处：《教育教学论坛》2017年第50期191-192,共2页Education And Teaching Forum

摘　　要：案例教学法在国外已被实践证明是一种对培养学生能力和提高学生素质有效的教学方法。本文以"以案例教学为主线"的教学思想对高职院校《营销技巧应用》课程教学模式进行探讨,旨在提高营销技巧的实战性,提升学生各项营销技巧的掌握和实践动手能力。Case teaching method has been proved to be an effective teaching method to train students'ability and improve students'quality in foreign countries.Based on the teaching idea of"case teaching as the main line",this paper probes into the applied course teaching model of marketing skills in higher vocational colleges,practical skills aimed at improving marketing skills,improve students'marketing skills and practical ability.

关 键 词：高职教育 营销技巧 案例教学 

分 类 号：G712[文化科学—职业技术教育学]