舍得酒历史文化及酿造技艺的创新研究  

Historical Culture and Technical Innovation of Shede Liquor

作　　者：王晓平 邹永芳 胡永松 WANG Xiaoping;ZOU Yongfang;HU Yongsong(China Biological Liquor-making Technology Research Institute, Shehong, Sichuan 629209, China)

机构地区：[1]中国生态酿酒产业技术研究院,四川射洪629209

出　　处：《酿酒科技》2017年第12期130-134,共5页Liquor-Making Science & Technology

摘　　要：舍得酒产于北纬30.9度的世界最佳酿酒地带之川中射洪,其源远流长的酿酒历史和文化,不可复制的地理区位,以及精湛的非物质文化传统酿造技艺,造就了舍得酒"细腻圆润,甘洌净爽"的独特韵味,其"智慧人生,品味舍得"的品牌诉求和个性文化,更是反映了白酒文化精华,是优秀社会文化和民族文化的集大成者,被誉为中国首批食品文化遗产、中国非物质文化遗产的活文物见证。Shehong,located at latitude30.9°N,one of the best areas for liquor-making,is the birthplace of Shede liquor.The long history,unique culture,irreplaceable geographic location,and exquisite traditional production technology have endowed Shede liquor with special and delicious taste,sophisticated brand meaning(Wisdom for life by tasting Shede liquor),and individualized Shede liquor culture.Shede liquor represents the essence of liquor cultural and reflects social culture and national culture on the other hand.Accordingly,Shede liquor is enlisted in the first batch of culinary heritage list in China.

关 键 词：酒文化 酒文化研究 研究总结 研究展望 中国 

分 类 号：TS261.4[轻工技术与工程—发酵工程] TS971[轻工技术与工程—食品科学与工程]