体育产业发展的经济因素与经济效益分析——以马拉松赛事为例  

An Analysis on the Economic Factors and Economic Benefits of the Development of Sports Industry——A Case Study of Marathon Competition

作　　者：黄瑞苑[1] 谢舒媛 HUANG Rui-yuan;XIE Shu-yuan(Guangdong Communication Polytechnic, Guangzhou 510650, China;Jinan University, Guangzhou 510632, China)

机构地区：[1]广东交通职业技术学院,广东广州510650 [2]暨南大学,广东广州510632

出　　处：《广东交通职业技术学院学报》2017年第4期39-42,共4页Journal of Guangdong Communication Polytechnic

摘　　要：伴随着体育产业的蓬勃发展,体育产业已经成为很多国家和地区的重要产业之一,对于带动和促进经济增长,获得更多的经济效益作用十分显著。体育产业已经成为国民经济建设中新的增长点。而马拉松由于赛事参赛门槛低,赛程设置灵活,拥有良好的群众基础,其对于推动体育事业发展和拉动体育产业经济有着积极的意义。因此文中选取马拉松赛事作为例子来具体分析体育产业发展的经济因素和经济效益。With the rapid development of sports industry,sports events have become one of the pillar industries in many countries and regions.It plays an important role in gaining economic benefits and promoting economic growth.Sports industry has already become a new growth point.With a low entry barrier and flexible schedule setting,Marathon competition enjoys a high level of popularity and has positive meaning on developing sports events and promoting sports industrial economy.This paper aims at analyzing the economic factors and economic benefits of sports industry.

关 键 词：体育产业 马拉松赛事 经济因素 经济效益 

分 类 号：G80-05[文化科学—运动人体科学]