昆明理工大学MBA教育品牌建设研究  

Research on the Construction of MBA Education Brand in Kunming University of Science and Technology

作　　者：谢晖[1] 李美 蔡菊芳 Xie Hui;Li Mei;Cai Ju-fang(School of Management and Economics, Kunming University of Science and Technology, Kunming 650093, China)

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650093

出　　处：《江苏商论》2017年第11期117-119,共3页Jiangsu Commercial Forum

摘　　要：我国MBA教育经过20余年的发展现已进入到品牌激烈竞争的阶段,塑造MBA教育品牌是未来MBA院校MBA项目发展的基石。本文结合国内外优秀MBA项目的实践经验,探讨了昆明理工大学MBA项目的发展背景,以及目前所存在的品牌宣传力度不够、办学经费相对不足、职业发展教育缺失等问题,提出了加强师资力量建设、提升服务质量、重视职业规划发展和创业培养、强化品牌宣传的品牌建设策略。China's MBA education after more than20years of development has now entered the stage of fierce competition in the brand,shaping the MBA education brand is the future MBA school MBA project development cornerstone.Based on the practical experience of outstanding MBA programs at home and abroad,this paper discusses the development background of MBA project of Kunming University of Science and Technology,and the problems such as lack of brand propaganda,lack of funds for running schools and lack of professional development education,and puts forward some suggestions on strengthening teachers',To enhance the quality of service,attention to career planning and entrepreneurship training,and strengthen brand promotion brand building strategy.

关 键 词：MBA教育 品牌建设 品牌宣传 

分 类 号：G64[文化科学—高等教育学]