新媒体视域下地方戏曲的数字化生存研究  

Study Under New Media Vision of Digital Survival of the Local Operas

作　　者：蒋月侠[1] 杨文艺[1] JIANG Yuexia;YANG Wenyi(School of Literature and Communication of Suzhou University, Suzhou 234000, China)

机构地区：[1]宿州学院文学与传媒学院,安徽宿州234000

出　　处：《洛阳理工学院学报（社会科学版）》2017年第5期78-83,共6页Journal of Luoyang Institute of Science and Technology：Social Science Edition

基　　金：安徽省教育厅人文社科重点基地项目"皖北地方文化资源与皖北高校大学生文化素质教育的融合研究"(编号:SK2016A997);安徽省教育厅质量工程项目"皖北(宿州)非遗数字化创客实验室"(编号:2015ckjh104);安徽省教育厅人文社科重点基地项目"皖北地区城乡文化一体化建设与发展对策研究"(编号:SK2015A183)的阶段性成果

摘　　要：数字技术不仅是地方戏曲传承的重要载体,也切合受众审美取向视觉化、文化消费行为移动化、网络化的客观需求。当前,地方戏曲在数字化保护与传承方面存在着文献资料采集与记录工作滞后、传播效果有限以及数字化戏曲建设程度低等问题。在新媒体背景下,实施地方戏曲建档数字化、运用数字技术不断创新地方戏曲的呈现方式、加强地方戏曲的数字化传播与营销,有助于更好地保存、传承、传播和开发地方戏曲。The21st century is the digital age,and the digital technology is not only the important carrier of the inheritance of local operas,but also suits the audiences′visual aesthetic orientation,their objective demand of mobile and network cultural consumption tendency.At present,some problems still exist in the digital protection and inheritance of local operas,such as the delay in material collection and literature records,the limited effective dissemination and the low level of digital opera construction.Under the background of new media,only by implementing the local opera document digitization,applying the digital technology to constantly innovate the performing methods of local operas,strengthening the digital communication and marketing of the local operas,can we conduct a better preservation,inheritance,propagation and development of local operas.

关 键 词：地方戏曲 传承 数字化建档 全媒体传播 数字营销 

分 类 号：J802.2[艺术—戏剧戏曲]