基于指数平滑与回归分析的手机销量预测研究  

The Prediction Research on Sales of Cellphone Based on Exponential Smoothing and Regression Analysis

作　　者：孙威[1] 代明君 SUN Wei;DAI Ming-jun(Suihua University College of Electronical and Information Engineering Suihua 152061,China)

机构地区：[1]绥化学院信息工程学院,黑龙江绥化152061

出　　处：《牡丹江师范学院学报（自然科学版）》2017年第4期23-26,共4页Journal of Mudanjiang Normal University：Natural Sciences Edition

基　　金：黑龙江省大学生创新训练项目(201610236015)

摘　　要：以手机为例,研究电子产品销量问题.建立指数平滑法与回归分析法相结合的手机销量预测模型,得出手机销量预测数据,并与MATLAB工具建立的拟合预测模型所得预测数据进行对比分析,从而确定本文所建立模型的最优性.The paper is on the study of electronic product sales,by taking mobile phone as an example.The mobile phone sales forecast data gained by the mobile phone sales forecast model which is established with the combination of the exponential smoothing method and regression analysis,is to be compared with the prediction data gained by the fitting prediction model by MATLAB tool,so as to determine the optimality of the model established in this paper.

关 键 词：指数平滑 回归分析 拟合预测 

分 类 号：F713.54[经济管理—市场营销]