“互联网+”背景下运城市餐饮业OTA现状分析  

Analysis of current status on catering industry OTA of Yun cheng City under Internet plus

作　　者：李剑锋[1] Li Jianfeng(Department of Economic Management,Yun cheng University,044000)

机构地区：[1]运城学院经济管理系,山西运城044000

出　　处：《江苏商论》2017年第12期19-21,共3页Jiangsu Commercial Forum

基　　金：运城市旅游产业信息化调查与分析研究课题;河东文化研究项目:"互联网+"背景下运城市旅游产业发展现状及融合研究

摘　　要：本文通过实地调研的方式获取数据,分析了不同类型、不同规模企业在OTA合作平台、自营公众号、在线预订情况、智能管理系统的差异,最后得出结论,运城市餐饮业OTA合作普及化、自媒体使用率低,市场内部差异化明显,在线支付率低。Obtain data through field research,analysis of the differences from cooperation platform,self-public number,online booking and intelligent management system of different types and sizes enterprise,and finally concludes that catering industry OTC of Yun cheng city is cooperation and popularization,utilization of we-media is low,differentiation of market internal is obvious,online pay-ment rate is low.

关 键 词：“互联网+” OTA 运城 餐饮业 

分 类 号：F719.3[经济管理—产业经济]