高职高专《网络营销》课程中任务驱动法的应用研究  

Research on the application of task driven method in the course of network marketing in Higher Vocational Education

作　　者：花婧婧[1] 徐永红[1] Hua Jing-jing;Xu Yong-hong(Huishang Vocation Camopn　Anhui　Hefei　233000)

机构地区：[1]徽商职业学院,安徽合肥233000

出　　处：《山东农业工程学院学报》2017年第12期35-36,共2页The Journal of Shandong Agriculture and Engineering University

基　　金：2014年安徽省质量工程项目市场营销特色专业阶段性研究成果;项目编号为2014tszy083

摘　　要：网络营销作为一门实践性极强的学科,传统的一言堂教学已经不适合学生的理解和掌握。本文阐述了任务驱动法的教学优点,并将其融入高职网络营销课程设计后提出了十个教学任务,旨在为相关的课程设计和组织教学提供参考。Network marketing as a highly practical discipline,the traditional teaching What I say goes.is not suitable for the students to understand and master.This paper describes the method of task driven teaching advantages,and its design into the network marketing course in higher vocational education has put forward ten teaching tasks,in order to provide reference for the related curriculum design and teaching organization.

关 键 词：网络营销 任务驱动 实践教学 

分 类 号：G648[文化科学—高等教育学]