浅谈现代平面设计中传统文化元素的渗透  

Penetration of the Traditional Cultural Elements in Modern Graphic Design

作　　者：邬守军[1] 武恒[2] WU Shoujun;WU Heng(Anhui Vocational College of City Management,Hefei,231635,China;Anhui Agricultural University,Hefei,231636,China)

机构地区：[1]安徽城市管理职业学院,合肥231635 [2]安徽农业大学,合肥230036

出　　处：《北京印刷学院学报》2018年第1期59-61,共3页Journal of Beijing Institute of Graphic Communication

摘　　要：我国现代平面设计要想在世界设计领域中赢得一席之地,就应充分立足于中华传统文化,将传统文化元素有效渗透到自身的设计中,突出现代平面设计的文化内涵,体现其与众不同的风格,实现中华传统文化与现代平面设计的融合发展。本文首先分析了现代平面设计现状,阐释了传统文化元素渗透到现代平面设计中的意义,进而重点从传统图案元素、传统文化元素、传统色彩元素及传统民俗元素四方面,详细探究了传统文化在现代平面设计中的渗透方式。To realize the sustainable development,modern graphic design should attach great importance to tradition while actively innovating.If Chinese modern graphic design wants to earn a place in the field of design in the world,it should be sufficient foothold in traditional culture and successfully put the traditional culture elements into the designs,to enhance the cultural connotation of modern graphic design and demonstrate its distinctive style.And finally achieve the common development of Chinese traditional culture and modern graphic design.This paper firstly analyzes the current situation of modern graphic design,illustrates the significance of tradi?tional culture elements penetrating into the modern graphic design,and then study the penetration way of traditional culture in the mod?ern graphic design in detail from four aspects of traditional pattern element,traditional cultural elements,traditional color elements and traditional folk elements,

关 键 词：现代平面设计 传统文化元素 渗透 

分 类 号：C21[社会学]