“体育强国梦”视域下武术散打赛事市场化的瓶颈与趋向  

The Bottleneck and Tendency of Marketization of Wushu Sanda Race in the View of "Sports Power Dream"

作　　者：赵天姿 ZAHO Tianzi(Basic Teaching Department of Gilin Tourism University, Guilin Guangxi 541006,China)

机构地区：[1]桂林旅游学院基础部,广西桂林541006

出　　处：《武术研究》2018年第3期50-52,55,共4页Wushu Studies

基　　金：国家体育总局武术研究院武术研究项目;编号:WSH2016B002

摘　　要：体育强国梦与中华民族伟大复兴的中国梦息息相关,是目前我国体育发展的战略定位;武术散打作为民族传统体育的瑰宝,作为弘扬民族精神和民族文化的重要载体,在体育强国梦的拼搏探索时期具有重要的历史使命和社会责任。运用文献资料法、逻辑分析法等研究方法,在梳理武术散打赛事商业化的发展历程的基础上,分析体育强国梦视域下武术散打运动产业化的必要性和赛事商业化的紧迫性,探寻赛事市场化的发展瓶颈,结合体育强国转型时期特征探索武术散打赛事市场化的趋向。The relationship between sports dreams and Chinese dreams of the great rejuvenation of the Chinese nation is the strategic positioning of our country's sports development at present.As a treasure of national traditional sports,Wushu Sanda has an important historical mission and social responsibility as an important carrier of carrying forward the national spirit and national culture.On the basis of combing the development of Wushu Sanda commercialization,this paper analyzes the necessity of Wushu Sanda industrialization and the urgency of commercialization of Wushu Sanda under the vision of Sports Power Dream,Market-oriented bottleneck in development,combined with the characteristics of the transition period of sports power to explore the market oriented martial arts saga trend.

关 键 词：武术散打 市场化 赛事 瓶颈 趋向 

分 类 号：G85[文化科学—民族体育]