中小企业市场营销问题研究  

Research on Marketing Problem of Small and Medium-Sized Enterprises

作　　者：郑钦尧 ZHNEG Qin-yao(Urban Vocational College of Sichuan,Chengdu610066,China)

机构地区：[1]四川城市职业学院,成都610066

出　　处：《中小企业管理与科技》2018年第7期37-38,共2页Management & Technology of SME

摘　　要：现阶段,中小企业市场营销工作处于转型时期,很多业务模式需要改善。在社会发展的新时期,中小企业需要认清自身的发展特点和所处发展阶段,并依此制定合适的营销战略,以提高企业的国际影响力。论文对中小企业市场营销问题与优化措施做了简要阐述,以期对中小企业市场营销工作起到一定的帮助。At the present stage,the marketing work of small and medium-sized enterprises is in the transition period,and many business models need to be improved.In the new era of social development,small and medium-sized enterprises need to recognize their development characteristics and stages of development,and formulate appropriate marketing strategies so as to improve their international influence.The following is a brief introduction to the marketing and optimization measures of small andmedium-sized enterprises,with a viewto helping the marketing of small and medium enterprises.

关 键 词：中小企业 市场营销 问题 

分 类 号：F270[经济管理—企业管理]