议中国高校会展教育的问题及对策  

Discussion on the Problems and Countermeasures of College Exhibition Education in China

作　　者：杜妍妍[1] Du Yanyan(Anhui International Business Vocational College,Hefei 230000,China)

机构地区：[1]安徽国际商务职业学院,安徽合肥230000

出　　处：《黑河学院学报》2018年第1期77-78,共2页Journal of Heihe University

基　　金：2016年安徽省省级质量工程"大规模在线开放课程(MOOC)示范项目会展概论"(S2016mooc083)

摘　　要：通过探讨我国高校会展教育现存的问题找出其对策。采用文献研究法和实证研究法两种方法,在中国知网查阅大量文献,以中国高校会展教育为研究对象,结合实际进行探究。发现目前高校的会展教学仍存在诸如课程设置不合理、培养方案及培养目标与市场需要不一致等诸多问题。因此,需要设置更加合理的课程体系,更新明确培养目标,建立专业的教师队伍,这样才能培养出适应市场需要的会展人才。This paper explores the existing problems in college exhibition education in China and tries to find out countermeasure.The method of literature research is adopted by reviewing a large number of literatures form CNKI;meanwhile,the empirical approach is used by taking the college exhibition education in China as the research object and by considering the reality.It is found that there are still many problems in college exhibition education teaching such as unreasonable curriculum setting,the inconsistency of the training program and target with the market demand for talents.Therefore,it is necessary to set up a more reasonable course system,to update the specific training objectives and to establish professional team of staff,so as to cultivate the exhibition talents suitable for the market.

关 键 词：中国高校 会展教育 现存问题 优化对策 

分 类 号：G642[文化科学—高等教育学] F713.83-4[文化科学—教育学]