服装公司SWOT分析及发展战略探讨  

SWOT Analysis and Development Strategy for Garment Companies

作　　者：刘刚[1,2] Liu Gan(Heilongjiang University, Harbin, Heilongjiang 150080, China;Heilongjiang University of Technology Jixi, Heilongjiang 158100, China)

机构地区：[1]黑龙江大学,黑龙江哈尔滨150080 [2]黑龙江工业学院,黑龙江鸡西158100

出　　处：《黑龙江工业学院学报（综合版）》2018年第3期117-119,共3页Journal of Heilongjiang University of Technology(Comprehensive Edition)

摘　　要：新时代,随着人民生活水平的大幅度提高,我国居民用于服装类消费的支出也不断增长。服装行业将迎来更加广阔的发展前景。服装行业的发展既存在着优势与机遇,也存在着劣势与挑战,应根据市场需求,调整设计风格与营销策略,加强企业管理,走低碳经济的路线,增强企业成本效益,让企业在服装市场更有竞争力,赢得更多的发展空间。With the improvement of living standard,the expenditure of Chinese residents for clothing consumption has been increasing.There are not only opportunities,but also challenges in the development of garment industry.The design style and marketing strategy should be adjusted according to the market demand and the management should be strengthened to enable enterprises to be more competitive in the clothing market and obtain more room for development.

关 键 词：服装公司 SWOT 发展战略 

分 类 号：F272[经济管理—企业管理]