新媒体环境下农产品质量安全风险交流策略分析  

Analysis on Risk Communication of Quality and Safety of Agricultural Products under New Media Environment

作　　者：黄亚静[1,2] 张文胜[2] HUANG Ya-jing;ZHANG Wen-sheng(New Rural Development Research Institute, Tianjin University of Science and Technology, Tianjin 300457;Center for Food Safety Strategy and Management, Tianjin University of Science and Technology, Tianjin 300457)

机构地区：[1]天津科技大学新农村发展研究院,天津300457 [2]天津科技大学食品安全战略与管理中心,天津300457

出　　处：《安徽农业科学》2018年第9期204-205,208,共3页Journal of Anhui Agricultural Sciences

基　　金：天津科技大学新农村发展研究院开发基金项目(xnc201612);天津科技大学青年教师创新基金项目(2015YB15);天津科技大学食品安全战略与管理研究中心"十三五"重大招标项目;2017年教育部人文社会科学研究项目(17YJC790022)

摘　　要：分析了新媒体环境下农产品质量安全风险交流的意义及存在问题,并在此基础上提出了农产品质量安全风险交流的策略建议,包括合理应用新媒体、构建统一交流平台、加强媒介素养、完善农产品质量安全风险交流机制。The significance and the existing problems of the risk communication of quality and safety of agricultural products under the new media environment were analyzed.On this basis,the strategic recommendations for risk communication of quality and safety of agricultural products were put forward,including the rational application of new media,the establishment of unified communication platform,the enhancement of media literacy and the improvement of risk communication mechanism for quality and safety of agricultural products.

关 键 词：新媒体 农产品 质量安全 风险交流 策略 

分 类 号：F322[经济管理—产业经济]