入藏旅游者餐饮感知评价研究——以拉萨玛吉阿米餐厅为例  

Research on Tibetan Tourists' Perception of Food: A Case Study of Makye Ame Tibetan Restaurant

作　　者：庞玮[1] 陈立明[2] Pang Wei;Chen Liming(College of Tourism and Environment,Shaanxi Normal University,Shaanxi,Xi’an 710119,China;Institute of Nationality Studies,Xizang Minzu University,Xianyang,Shaanxi 712082,China)

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710119 [2]西藏民族大学民族研究院,陕西咸阳712082

出　　处：《西藏研究》2017年第6期80-88,共9页Tibetan Studies

基　　金：国家社科基金项目"西藏边疆人口较少民族聚居区经济社会发展现状调查研究"(项目编号:14BMZ040)的阶段性成果

摘　　要：旅游餐饮与一般餐饮相比,既有共性又有个性,它以游客为主要用餐群体,同时受到旅游活动的异地性、审美性、信息性等因素影响。以拉萨玛吉阿米餐厅为例,借助ROST、Ucinet和SPSS软件,对网络评论文本进行内容分析。通过高频词和社会网络分析挖掘游客的感知热点,并通过聚类分析归纳游客感知的核心,使用情感分析辅助验证。以期拓展旅游6要素中旅游餐饮研究的内容与深度,为旅游餐饮业的发展提供参考。Tourism food has the same nature as general catering,but also possesses some unique features.The majority of its customers are tourists,and it’s affected by allopatry,aesthetic and informativity of tourism activities.Tourists’perception of Makye Ame Tibetan restaurant has been studied by analyzing its web critics with ROST,Ucinet and SPSS.Tourists’perception has been explored through word frequency and social network analysis,and the core of perception has been determined by cluster analysis,validated with emotion analysis.The results demonstrate that the perception of tourism food can be categorized into several aspects:the local cultural landscape;the cultural theme of the restaurant;the food and quality of service and the interactive experience among tourists.These results could increase the depth and scope of study on tourism food,which is one of the six key factors of tourism,and provide a reference for the development of tourism catering industry.

关 键 词：旅游餐饮 感知 内容分析 社会网络分析 聚类分析 

分 类 号：C913.3[经济管理]