社会资本视角下开放式创新平台用户行为研究——以美创为例  

Research on User Behavior of Open Innovation Platform from the Perspective of Social Capital——Taking the Metrans as an Example

作　　者：王婷婷 贺珂 王凯平[1] Wang Tingting;He Ke;Wang Kaiping(School of Management,Shandong University,Jinan 250100,China)

机构地区：[1]山东大学管理学院,山东济南250100

出　　处：《科技进步与对策》2018年第6期7-13,共7页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71572097);山东省自然科学基金项目(2014ZRE27335;ZR2015GM012)

摘　　要：近年来,随着用户创新的不断发展,开放式创新平台越来越多地被企业用于收集用户创意。但目前,国内开放式创新平台实施状况并不理想,相关领域研究也存在空白。以美创平台为例,借助社会资本理论,采用社交网络分析方法对美创平台现有数据进行分析,挖掘平台认知性资本和结构性资本,并根据不同用户在交互过程中展现的特征(发布的创意数、对其他用户的评论数以及收到的评论数)对其进行分类。根据研究结果,将美创平台所有用户分成6类,并对美创平台提出相关建议,包括用户激励措施及管理策略。最后,对未来用户互动动机方面的研究进行了展望。In the recent years,with the continuous development of user innovation,open innovation platforms are increasingly being deployed by firms to garner innovation ideas from users.But the implementation of the current domestic situation is not ideal,there are gaps in the relevant areas of research.This article takes the Metrans as an example,we utilize social capital theory and the social network analysis to explore the current data in the Metrans,to find out the cognitive capital and structural capital of the platform.According to the characteristics of different users in the interactive process,include the numbers of ideas they have submitted,the number of comments on or received by other users,we were able to identify the user types.Based on the results of the study,we divide the users into six categories and put forward some suggestions to the Metrans,like incentive measures and management strategies.At last,we prospect for the future research on user interaction motivation.

关 键 词：开放式创新平台 社会资本理论 社交网络分析 用户行为研究 企业创新管理 

分 类 号：F272.2[经济管理—企业管理]