锦州市公交移动电视广告传播效果调查分析  

Investigation and Analysis on the Effect of Mobile TV Advertising Communication in Jinzhou City

作　　者：孙丽敏 刘美利 张艺 杨鸿安 SUN Li-min ;LIU Mei-li ;ZHANG Yi ;YANG Hong-an(Liaoning University of Technology,Jinzhou,Liaoning 121001,China)

机构地区：[1]辽宁工业大学,辽宁锦州121001

出　　处：《科技视界》2018年第4期189-190,共2页Science & Technology Vision

摘　　要：此次调研通过了解锦州市公交移动电视广告发展现状,深入分析了锦州公交电视投放情况,分析公交电视的传播效果,并针对如何提高锦州市移动电视广告对受众影响力提出了建议。This study investigates the status quo of TV commercials in Jinzhou City,analyzes the situation of public television in Jinzhou,analyzes the effect of public television broadcasting,and provides suggestions on how to improve the influence of mobile TV advertising in Jinzhou on the audience.

关 键 词：公交移动电视广告 传播效果 分析 

分 类 号：F713.8[经济管理—广告] G206[经济管理—产业经济]