麦克卢汉媒介理论与瑞恰兹诗学关系窥探  

Relation of Mc Luhan's Medium Theory and Richards' Theory of Poetics

作　　者：孔帅 KONG Shuai(Qufu Normal University,Rizhao 276826,China)

机构地区：[1]曲阜师范大学传媒学院,山东日照276826

出　　处：《哈尔滨学院学报》2018年第3期101-105,共5页Journal of Harbin University

基　　金：曲阜师范大学校青年基金资助项目;项目编号:XSK201516

摘　　要：作为20世纪最重要的传播学理论家之一,麦克卢汉提出了许多富有启发性的传播学思想。然而与其他理论来源相比,他曾经的恩师、新批评派的奠基者瑞恰兹对他的影响更为深远。麦克卢汉的"媒介即讯息""媒介是人的延伸""重返部落化""冷热媒介""媒介定律"等核心媒介理论都带有瑞恰兹诗学的影子。虽然两人的研究领域各异,但二者存在许多内在的学理关系,具体表现在形式主义立场、心理学研究方法、人文和科学的二分、科学化理论建构等方面。As one of the 20 th century’s most important communication theorists,McLuhan proposes many enlightening communication theories.However,compared with other theoretical sources,he has been greatly influenced by his mentor Richards who is the founder of the new criticism school,which can been seen from his theories that“the medium is the message”and“medium is the extension of man”,or theory of“the cold and hot medium”and“medium law”.Although they have different research domains they share ma

关 键 词：麦克卢汉 媒介理论 瑞恰兹诗学 

分 类 号：I0[文学—文学理论]