基于信息共享的团购企业合作策略  

Evolutionary game strategy of partnership in group buying enterprises based on information sharing

作　　者：戴德宝[1] 薛铭[1] 倪立平 DAI Debao;XUE Ming;NI Liping(School of Management,Shanghai University,Shanghai 200444,China)

机构地区：[1]上海大学管理学院,上海200444

出　　处：《江苏科技大学学报（自然科学版）》2018年第1期112-119,共8页Journal of Jiangsu University of Science and Technology:Natural Science Edition

基　　金：国家自然科学基金资助项目(71431004);上海市教委科研创新重点项目(13YS015)

摘　　要：随着电子商务市场竞争的加剧,部分团购企业选择了相互合作的方式度过经济危机.基于信息共享和演化博弈理论,构建团购企业A、B与C之间的博弈模型,并通过成本与收益机制的对比,分析不同因素对企业信息共享策略的影响:当双方共享信息时,合作的概率与总额外收益及总额外成本负相关,此时存在一个最优的总额外成本分担比例和总额外收益分配比例;当只有一方愿意分享信息时,双方合作的概率与额外收益正相关,与额外成本负相关.With fierce competition in e-commerce,some group buying enterprises choose a cooperative manner through the economic crisis.Based on information sharing and evolutionary game theory,this paper constructs the game model between group A and B,and compares the cost and benefit mechanism to analyze the influence of different factors on the enterprise information sharing strategy.we know that When the two sides share information,The probability of cooperation is negatively related to the total excess income and the total additional cost.There is an optimal ratio of total extra cost sharing and total excess income distribution.When only one party is willing to share information,the probability and the additional benefit of cooperation Related,negatively related to additional costs.

关 键 词：信息共享 团购模式 企业合作 博弈策略 

分 类 号：F272.3[经济管理—企业管理]