“一带一路”上的中国广电传媒产业合作战略研究  

Cooperation Strategy of China Broadcasting and TV Media Industry along "One Belt and One Road"

作　　者：车南林[1,2] 陈锦宣[3] CHE Nanlin;CHEN Jinxuan(Sichuan Media College Research Center of Culture Spreading on"One Belt and One Road",Chengdu Sichuan 611745,China;Sichuan Media College Science and Technology Division,c.Journalism and communication and the school of new media art,Chengdu Sichuan 611745,China)

机构地区：[1]四川传媒学院"一带一路"文化传播研究中心,四川成都611745 [2]四川传媒学院科技处,四川成都611745 [3]四川传媒学院新闻传播与新媒体艺术学院,四川成都611745

出　　处：《四川文理学院学报》2018年第2期64-71,共8页Sichuan University of Arts and Science Journal

基　　金：国家社科重大基金项目"丝绸之路经济带沿线国家文化产业合作共赢模式及路径研究"(17ZDA044)

摘　　要：自"一带一路"倡议提出以来,中国广电传媒及相关产业在沿线的合作虽然面临各种问题,但依然开展着.相比非产业的合作,中国广电传媒产业在"一带一路"的合作,更能帮助沿线各国打造视听产业,视觉呈现"一带一路"国家形象;推动"一带一路"沿线传媒技术及相关产业发展;发展特色传媒产业,增加各国文化产业收入;多样化传播中华文化,提升国家文化软实力.为此,提出了编制出台《"一带一路"广电传媒产业合作行动计划》等相关建议.hina Broadcasting and TV media and the related industries have cooperated with the ones from the countries alone the line though difficulties are followed by difficulties since the policy of"One Belt and One Road"was proposed.Compared with the non-industrial cooperation,this cooperation can help the countries along the line to make the audio-vision industry better and a national image is presented,to develop the media technologies and the related industries along the line,to increase the income by culture industry and to improve culture soft power with various spreading of Chinese culture.For this,the related suggestions,namely,"The Action Plan of Broadcasting and TV Media Industry Cooperation along'One Belt and One Road'",are compiled.

关 键 词：“一带一路” 中国广电传媒产业 合作共赢 文化软实力 

分 类 号：G206[文化科学—传播学]