互联网企业与共享价值创造——以BAT为例  

Internet Enterprises and Shared Value Creation——Taking BAT as an Example

作　　者：郭昌欣[1] 李彦勇[2] Guo Changxin;Li Yanyong(Shanxi TV University,Taiyuan,Shanxi,030027;Business School,Shanxi Datong University,Datong,Shanxi,037006)

机构地区：[1]山西广播电视大学,山西太原030027 [2]山西大同大学商学院,山西大同037006

出　　处：《山西广播电视大学学报》2018年第1期6-9,共4页Journal of Shanxi Radio & TV University

基　　金：山西省现代远程教育学会2017年度课题(SXYJ201706);山西广播电视大学2017年度课题(SXKT201706)

摘　　要：互联网企业与传统企业的经营模式以及利益实现方式有着巨大的差别,这使得互联网企业在与利益相关者的关系以及社会影响等方面和传统企业也有巨大的差别。百度、阿里巴巴和腾讯(BAT)作为中国互联网企业的代表,能够在获得利润的同时为利益相关者创造福利,也能够推动社会的发展进步,提高社会经济效率,创造共享价值。但是它们的兼并扩张也对传统行业以及社会效率造成了一定的影响。因此,必须建立良好的竞争生态,企业树立开放、创新的竞争理念,政府从政策、制度方面加以引导,最终达到企业和社会的双赢。Internet enterprises and the traditional enterprises have great difference between business model and the way of creating revenue,which makes the internet enterprises are different from the traditional enterprises in the relationship with stakeholders and the social influence.Baidu,Alibaba and Tencent are the leaders of the internet enterprises in China.In many fields,they can create benefits for stakeholders at the same time of creating profits.They also can promote social development,improve the economic efficiency of social,and create shared value.However,the merger and expansion of internet companies also have a certain impact on traditional industries and social efficiency.Therefore,it is necessary to establish benign competition ecology,and enterprises should establish an open and innovative competition concept.The government should make relevant policies to guide the competition between the internet industries and the traditional industries and achieve a win-win situation between enterprises and society.

关 键 词：互联网 共享价值 BAT 

分 类 号：G728[文化科学—成人教育学]