宁波生产性服务企业商业模式创新测评——横向比较的视角  

Evaluating the Business Model Innovations of Ningbo Producer Service Enterprises: A Cross-regional Comparison

作　　者：陈林兴[1] 王春晓[1] 傅茜蔓 CHEN Lin-xing;WANG Chun-xiao;FU Xi-man(Zhejiang Wanli University,Ningbo Zhejiang 315100)

机构地区：[1]浙江万里学院

出　　处：《浙江万里学院学报》2018年第2期8-13,共6页Journal of Zhejiang Wanli University

基　　金：宁波市科技局软科学课题(2016A10051);浙江省哲学社会科学重点研究基地-浙江万里学院临港现代服务业与创意文化研究中心资助

摘　　要：基于Clause的3维度商业模式创新量表,对宁波、杭州、深圳、广州4城市的代表性生产性服务企业的商业模式创新状况进行了测评。结果显示:与杭州、深圳、广州等标杆型副省级城市相比,宁波生产性服务企业价值创造维度的差距并不显著,价值主张和价值获取维度有显著差距,其中最大的差距是在价值获取维度。要想改善宁波生产性服务业的发展状况,需更加重视价值获取模式的创新,而非一味地依赖技术创新。Based on the 3-dimension business model innovation scale developed by Clause,399 producer service enterprises from Ningbo,Hangzhou,Shenzhen and Guangzhou were surveyed and their business model innovations were evaluated in an cross-regional comparative perspective.Results showed that,compared to their counterparts from Hangzhou,Shenzhen and Guangzhou,Ningbo producer service enterprises displayed no statistically significant disadvantage in the dimension of capture creation,significant disadvantage in value proposition and value acquisition,among which the value acquisition dimension displayed the largest disadvantage.Therefore,in order to improve the economic situation of Ningbo producer services,greater attention should be paid to profiting mode rather than technological innovation.

关 键 词：生产性服务业 商业模式创新 盈利模式 宁波 测评 

分 类 号：F062.9[经济管理—政治经济学]