网络结构对双边关系的作用路径:直接还是间接?  

The paths of network structure to buyer-seller relationship: Direct or indirect?

作　　者：于亢亢[1] 宋华 YU Kang-kang;SONG Hua(School of Agricultural Economics and Rural Development,Renmin University of China,Beijing 100872,China;School of Business,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学农业与农村发展学院,北京100872 [2]中国人民大学商学院,北京100872

出　　处：《管理工程学报》2018年第2期27-33,共7页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71272155;71302159);教育部育部留学归国人员科研启动资金项目

摘　　要：基于对战略网络和网络嵌入相关文献的综述,论证了双边关系也会从所嵌入的网络中获益,而且是通过制造商的柔性这种基于网络信息的反应能力。通过所收集的有关制造商柔性和绩效的212份有效问卷,利用结构方程分析了制造商的柔性在分销网络和关系绩效之间的中介作用。结果显示,在强连接对物流服务质量的影响中,适应性柔性发挥了部分中介作用,而前摄性柔性在桥连接和关系满意度之间发挥了部分中介作用。With higher intensity of industry competition,manufacturing technology revolution,and diversification of customer demands in the current market,a single company obviously could not deal with the complex and changing environment by itself.Thus,the idea of“double-win”and“triple-win”begins to evolve.Under this circumstance,the corresponding theories and researches about social network,organization network,strategic network,and supply chain network have developed dramatically in recent years.In order to analyze characteristics,structure,and dynamics of vertical market networks,the network perspective is adopted in channel management based on maintaining and developing dyadic relationship.However,most of the current studies focus on the effects of network embeddedness on competitive capability and business performance,while neglect the factor for promoting the dyadic relationship from the information and resources in the network where the dyadic relationship is embedded.The purpose of the research is to explore how network structure affects relational performance,especially relationship satisfaction.According to the widely accepted definition,flexibility is one kind of capabilities to quickly react to the external environment.Therefore,enhancing this kind of capability is connected with information and resources flowing in the network.Different network structures can also have different effects on different flexibility dimensions.According to resource-based view and dynamic capability theory,this research considers adaptive flexibility as one kind of specific capabilities to adjust to distribution activities after changes have taken places in the external environment.In addition,this study considers proactive flexibility as one kind of dynamic capabilities to predict ahead and adjust distribution activities actively.Either capability depends on different kinds of information in the network.Promoting flexibility capability could enhance the level of logistics service quality as well as ensure the timeliness of

关 键 词：强连接 桥连接 柔性 关系绩效 中介作用 

分 类 号：F425[经济管理—产业经济]