分析医院STP服务营销战略  

Analysis of the Marketing Strategy of STP Service in Hospital

作　　者：吴丽娟 滑卫红 WU Li-juan;HUA Wei-hong(Department of Pharmacy,Central Hospital of Toutunhe District,Urumqi,Xinjiang,830023 China)

机构地区：[1]乌鲁木齐市头屯河区中心医院药剂科,乌鲁木齐830023

出　　处：《系统医学》2017年第18期163-165,共3页Systems Medicine

摘　　要：现如今,医院已随着医疗市场的日渐兴起而跨入了经营时代。在这样的大背景下,医院若是想走上可持续发展道路并全面提高自身的综合竞争实力,就必须要成功建立起医院的医疗服务营销管理体系。但就我国目前情况来说,医院的营销理念还停留在初步的研究阶段,并没有对其进行深入的操作和落实,还无法满足我国人民群众的需求和期望。该文以乌鲁木齐市头区中心医院为例,针对该医院的营销现状进行简要分析,并提出相对应的STP服务营销战略。At present,with the rise of the medical market,the hospital has entered the operating era.In this context,if a hospital wants to embark on the road of sustainable development and comprehensively improve its overall competitive strength,it must successfully establish a medical service marketing management system.However,according to the current situation of China,the hospital’s marketing concept still remains in the initial research stage,and not carrying out in-depth operation and implementation,cannot meet the needs and expectations of the people.Taking the Central Hospital of Urumqi as an example,this paper gives a brief analysis of the marketing status of the hospital and puts forward the corresponding STP service marketing strategy.

关 键 词：医院 医疗服务 市场营销 STP 

分 类 号：R-1[医药卫生]