浅谈水利勘测设计品牌建设——以山东省淄博市水利勘测设计院为例  

Brand building for water conservancy survey and design——a case of Shangdong Zibo Institute of Water Conservancy Survey and Design

作　　者：白怀利 杨艳 邹海洋 Bai Huaili;Yang Yan;Zou Haiyang

机构地区：[1]山东省淄博市水利勘测设计院,淄博255020

出　　处：《中国水利》2018年第4期56-57,共2页China Water Resources

摘　　要：品牌标示着企业信用和形象,是一种无法复制的竞争力。为增强品牌核心竞争力,淄博市水利勘测设计院提升服务理念,致力打造"优质高效、客户信赖"的"淄水勘设"品牌,取得了一定成效。以此为例,提出加强水利勘测设计品牌建设须具备核心价值、持之以恒的精神;产品要"优质高效",服务要"客户信赖";须有文化底蕴,注重人才培养。Brand,as an indicator of credit and image of an enterprise,has irreplaceable competiveness.In order to enhance the core competiveness of its brand,the Shangdong Zibo Institute of Water Conservancy Survey and Design has committed to become a“highly efficient and customer reliable”company.Based on the results of case study,it is found that this kind of company should strive to create a core value that inspires the spirit of perseverance,with products of high quality and better services,in order to earn the loyalty of customers and cultivate profound cultural connotation by focusing on personnel training.

关 键 词：水利 勘测设计 品牌建设 

分 类 号：TV22[水利工程—水工结构工程] F273.2[经济管理—企业管理]