依靠生态环境资源型商品的营销方式改革研究  

Reform of Marketing Mode of Resources based on Ecological Environment

作　　者：李宁[1] 封荔[1] Li Ning;Feng Li(Engineering&Technical College,Chengdu University of Technology,Leshan 614007,China)

机构地区：[1]成都理工大学工程技术学院,四川乐山614007

出　　处：《环境科学与管理》2018年第3期174-177,共4页Environmental Science and Management

摘　　要：工业发展造成生态环境的改变,是造成依靠生态环境资源型商品,营销方式发生变化的主要原因。为充分掌握这种变化趋势,研究营销方式的改革方法。通过分析成品油营销方式、天然气营销方式、其它类资源型商品营销方式,确定资源型商品的传统销售手段。在保证其它两项因素不变的前提下,分析其中一项变量销售价格,受到生态环境意识影响,而产生的改变情况。通过总结成品油、天然气、其它类资源型商品价格的改变情况,确定依靠生态环境资源型商品营销方式的改革措施。The change in the ecological environment caused by industrial development is the main cause of changes in marketing methods that rely on eco-environmental resource-based commodities.In order to fully grasp this trend of change,the marketing method of reform is studied.Through the analysis of refined oil marketing methods,natural gas marketing methods,and other types of resource-based merchandise marketing methods,the traditional sales methods of resource-based merchandise are determined.On the premise of ensuring that the other two factors are not changed,analyzing the sales price of one of the variables will be affected by changes in the ecological environment.By summing up the changes in the prices of refined oil,natural gas,and other resource-based commodities,the reform measures that rely on eco-environmental resource-based merchandise marketing methods will be determined.

关 键 词：生态环境 资源型商品 营销方式 成品油 天然气 适当控制 营销价格 

分 类 号：X22[环境科学与工程—环境科学]