OBE视角下国际市场营销学BOPPPS教学方法应用研究  

Research on the application of BOPPPS teaching method in international marketing from OBE perspective

作　　者：曾静[1] 

机构地区：[1]南阳理工学院,河南南阳473004

出　　处：《对外经贸》2018年第3期142-144,共3页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2016年南阳理工学院转型发展本科专业核心课改革专项研究(项目编号:HXK)

摘　　要：国际市场营销学是各高校国际贸易专业普遍开设的课程,针对传统"灌输式"教学模式的缺陷,主要引入当下较为广泛应用的0BE教育理念,并结合BOPPPS教学方法对课程的教学改革提出新思路。以学生能够获得最终能力为向导,通过学生参与课堂改善课堂氛围,优化评价体系,及时掌握学生的学习状态,最终达到提升学生综合素质的目标。《International marketing》is the common courses in the international trade major education in colleges and universities,aimed at the defects of traditional“force-feeding”teaching model.This paper mainly introduced the present relatively widely used OBE education concept,and combining the BOPPPS teaching method put forward new ideas of teaching reform of the course.Based on students’ability to obtain the final wizard,through improving classroom atmosphere,students participate in classroom timely grasp the students’learning state optimization evaluation system,eventually to improve students’comprehensive quality.

关 键 词：OBE理念 课程改革 课程评价 

分 类 号：G642.4[文化科学—高等教育学]