基于“文化层”视角的安化黑茶文化资源整合与利用研究  

Resource Integration and Promotion of Anhua Dark Tea Culture

作　　者：张达[1,2] 石云[1,2] 刘青 ZHANG Da;SHI Yun;LIU Qing(Insitute of Disaster Prevention,Sanhe,Hebei 065201,China;College of Resource and Enviiromental science,Changsha,Hunan 410081,China)

机构地区：[1]防灾科技学院地震科学系,河北三河065201 [2]湖南师范大学资源与环境科学学院,湖南长沙410081

出　　处：《茶叶学报》2018年第2期95-100,共6页Acta Tea Sinica

摘　　要：茶文化是一定时期内物质文明和精神文明的综合体现。茶文化生态旅游成了当今人们外出旅游的趋势与方向。采用文化分层的方法研究安化黑茶文化资源整理与利用,即将安化黑茶文化资源放入文化的四层次(物态文化层、制度文化层、行为文化层和心态文化层)进行解析与梳理,根据茶文化资源的文化层属性,提出针对性的安化黑茶文化资源的整合与利用举措:整合物态文化层的安化黑茶文化资源,构建一体化茶旅文化空间发展格局;挖掘制度文化层的安化黑茶文化资源,引导茶文化健康发展;梳理行为文化层的安化黑茶文化资源,传承茶文化的深度内涵;凝聚心态文化层,升华茶马精神。Tea culture embodies both tangible and intangible aspects of our civilization.Tourism that embraces the cultural activity has become trendy in recent years in China.This article studied the resource integration and promotion of Anhua dark tea culture with respect to the material,system,behavior and mentality classifications of a culture.It was concluded that the tea culture could be more fully developed and promoted through the following approaches:(A)integration of the existing material resources to expand the space for further tourism development;(B)exploration on all available resources to deepen the system reform for a healthy cultural development;(C)analysis and survey on consumer behaviors to strategize an enhanced marketing effort on related cultural activities;and,(D)execution of a concerted,comprehensive plan to effectively attract and entice tourists.

关 键 词：文化层 黑茶文化 整合与利用 

分 类 号：S571.1[农业科学—茶叶生产加工]