汽车售后产品开发流程建立研究  

Research on the Development Process of Automobile after-sale Products

作　　者：曹军涛 赵新萍 柯章俊 胡刚 Cao Juntao;Zhao Xinping;Ke Zhangjun;Hu Gang(Anhui Jianghuai Automobile Group Co.,Ltd.,Anhui Hefei 230601)

机构地区：[1]安徽江淮汽车集团股份有限公司,安徽合肥230601

出　　处：《汽车实用技术》2018年第15期259-261,284,共4页Automobile Applied Technology

摘　　要：汽车售后产品长期以来是质量差价格高的代名词,随着消费升级,越来越多的客户更愿意到4S店购买原厂高品质的产品,因此基于整车开发阶段介入的售后产品开发流程急需建立,以满足产品开发的需求。文章结合公司整车开发的NAM流程,详细论述了基于整车的汽车售后产品开发流程。Automobile after-sale products has long been synonymous with poor quality and high price.As consumption upgrades,more and more customers prefer to buy original high quality products at automobile 4S shop.Based on the vehicle development phase in after-sales product development processes need to be established,to meet the needs of product development.Combined with NAM process of vehicle development of the company,this paper discusses the development process of automobile after-sales products based on vehicle development in detail.

关 键 词：售后产品 NAM流程 产品研发 

分 类 号：F279[经济管理—企业管理]