改革开放以来中国传媒制度的演进逻辑及其启示  

The Evolution Logic of China's Media System Since the Reform and Opening up and Its Enlightenment

作　　者：粟孟林 SU Menglin

机构地区：[1]南京艺术学院博士后流动站 [2]紫金文创研究院 [3]长沙师范学院

出　　处：《湖南师范大学社会科学学报》2018年第4期150-156,共7页Journal of Social Science of Hunan Normal University

基　　金：国家社会科学基金艺术学重大项目"中国特色艺术智库研究"(17ZD09)

摘　　要：改革开放至今,中国传媒制度改革已四十周年。中国传媒制度的演进变迁取决于中国社会结构转型发展,其演进逻辑表现出四个典型特点:三大主体(政府、企业、个体)的诱致性传媒制度供给与强制性传媒制度供给相结合;四大能力(生存力、发展力、竞争力和主导力)的传媒制度目标迁移;社会结构要素、政府制度供给和新技术应用的三大动力驱动传媒制度变迁;"非线性、非均衡和渐进发展"的传媒制度演进方式,带有鲜明的"中国特色"改革烙印。四十年来中国传媒制度的"小步快走",给未来传媒制度的改革提供了丰富的经验和启示。Since the reform and opening up,the reform of ChinaC media system has lasted for 40 years.The fundamental evolu-tion of ChinaC media system depends on the transformation and development of ChinaC social structure,and its logic of evolution has four typical features:Three subjects government,enterprise and individual inducing media system supply combines with mandatory media supply;Four abilities viability,development force,Competitive power and leadingship shift the media target of system;Three major motive forces social structure actors,government system supply and the application of new tech-nolog promote media system changes;and#nonlinear,non balanced and progressive development of tlie media system is bran-ded witli distinctiue#Chinese Characteristic$.In the past forty years,the#small step$of ChinaC media system has provided rich ex-perience and inspiration for tlie future reform of media system.

关 键 词：改革开放 传媒制度 演进逻辑 启示 

分 类 号：G206[文化科学—传播学]